Heineken beer experience

Visit the Heineken Experience and find out why Heineken is the most famous brand of beer in the world. Located in the

Old Brewery, this experience has 18 different attractions to tell you everything about Heineken and...beer!


Minors below the age of 18 will be admitted only when accompanied by an adult and beverages with alcohol content will not be served to them (as per Dutch law). Accessible for visitors on wheelchairs. A shop with Heineken memorabilia can be visited without an admission ticket.


Open daily from 11.00 am to 7.30 pm, with the last person admitted at 5.30 pm. Extended hours on Fridays, Saturdays and Sunday until 8.30 pm; last admissions at 6.30 pm.  Shorter hours from 24-31 December; last admissions at 2.30 pm. 

Closed on 1 January, 25 December and 26 April.

  • Heineken beer experience
  • Inside the historic Heineken brewery
  • Under 18s allowed but no drinking
  • Shop with memorabilia
  • Attraction
  • Experience